Social Media Marketing – Wake Up to the Revolution, Market Your Business Online – Part 1

Are you stuck in the wilderness of old fashioned marketing techniques or are you part of the new revolution?

You might ask, what is Social Media? I’ll ask you: under what rock have you been the last couple of years?

If you want to be part of the revolution I’ll share a few facts with you that will show you why Social Media is one of your most important and powerful marketing strategies to promote your business online TODAY.

What is this Monster then?

“Social media are media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.” As defined by Wikipedia

It is Facebook, Twitter, YouTube, LinkedIn, MySpace, Blogger, Digg, Orkut, Flikkr to mention a few.

Lets ponder on a few interesting facts that will undoubtedly demonstrate the enormity of this ever evolving media that is fast becoming the new economy of the world – A Big shift indeed!

– When you look at the worlds population, over 50% is under the age of 30 and 96% of them joined some kind of Social Media Network.

– Baby Boomers are joining in their masses

– Personal relationships are formed on these networks – 1 out of 8 marriages today met through Social Media

– It grows faster than any other media in history. To reach 50 Million users:

– Radio took 38 years

– TV took 13 years

– Internet took 4 years

– iPod took 3 years, BUT

FACEBOOK alone added 100 Million users in 9 months,

– today it is the number one activity on the web, outperforming the previous number one- pornography,

– In the USA today there are more online students than students who receive face-to-face education (revealed by a study done by the US Department of Education)

– There are 15 Million articles on Wikipedia (Wiki-Hawaiian term for QUICK). These articles is as accurate as the Encyclopedia of Britannica

– It is a truly on the go media/platforms

– People using it everywhere and at anytime

– It is used by young and old

– This will undoubtedly have an impact on the way you market yourself, your business and the quality of the product or service you render

– This bring a truly new meaning to the term “Word of Mouth Marketing”

This is the NEW ECONOMY, driven by people for people. Instead of having a selling mindset you have to shift to a listening mindset before you can even think of selling to that customer.

You have to come to the party. You must focus on providing high value content, product and service. If you get this right you’ll be able to start showing profits. Why?

People will trust YOU!

This is true for your business. It does not matter if you’re a business from home, a traditional brick and mortar business, an online internet business, or a big corporate business. YOU have to get educated.

Look out for Part 2

iPod Downloads – 11 Tips On Finding The Best Download Site

You may have come across many websites that offer free iPod downloads. But beware as there have been stories of copyright infringement when the copyrighted music and other media files are distributed and shared. As a layman, you do not know whether it is legal to download the iPod music, movie or TV show you are searching for. So, avoid such iPod download sites as you may be on the wrong side of the law when you download iPod media files from these sites.

On the other hand, more paid iPod downloads membership sites have been appearing recently. You now have better choices to download iPod music, movies and TV shows legally at much cheaper prices than iTune. However, as an iPod user in the midst of multiple choices, we are once again caught in a dilemma to decide which one is the best for us.

Here, I will share with you some key tips on what to look out for in the iPod download membership benefits.

1. Per iPod Download Vs One Time Fee

Does the site charge for per piece of iPod music, movie or TV series file you download? I find it expensive to download media files at iTune, do you? I mean $1.99 for a music video and $0.99 per song is crazy. Nowadays, for a low one-time lifetime fee, you can download as many songs and music videos as you wish. Make sure you compare the pricing.

2. iPod Music Downloads Variety

What variety and range of music files can you find? To me, it is important that they have genres ranging from popular pop to jazz.

3. Huge Media Library of iPod Music, Movies, TV Shows and Video Files

Does it provide a huge library of media files? Do they have a wide selection of movies, TV shows, music and videos? Do they frequently update their database with new iPod downloads?

4. Ease of Use of Member’s Site Interface

Is the member interface easy and user-friendly? Ease of use is very important.

5. Free iPod Downloading and System-compatible Software Provided

Do they provide with free software to help you in downloading those movies, mp3s etc? Are they easy to use? Are these software compatible with PC or MAC or both? Can they be used to download iPod files to older generation iPods or only to the newer models?

6. Fast iPod File Downloading Speeds

How fast is the iPod downloading speed? How long does it take for the files to be transferred?

7. Safe Downloading Process of iPod Media Files?

Do they ensure the iPod downloads to our computers are safe? Is spyware removal included to ensure that nothing goes wrong while downloading the music and movies?

8. Testimonials And Excellent Track Record

Is the company getting complaints or positive testimonials? Read these at iPod forums. Hear their experiences in using these iPod downloads services.

9. Legality of iPod Downloads

Is it legal? These are proper sites which have the right to distribute the iPod media files so you can have a peace of mind that you are not breaking any copyright laws.

10. 24/7 Responsive and Expert Technical Support

Do they provide fast and responsive support? 24/7? Do they have the expertise to trouble-shoot when you encounter difficulties in the iPod downloads? Sad to say, some download sites display this feature as an advertising gimmick only and are unable to deliver the level of service.

11. Secured Payment Processing System and Measures to Safeguard Your Privacy

Is the payment processing secured? Will your personal details be divulged to anyone? Most of these sites have secured payment processing and they make it absolutely certain that your privacy is not compromised.

I hope that these tips will give you a good start in finding your choice iPod Downloads site. In my next article, you will be able to read a review of the top 3 downloads site based on the criterion I have described here.

The content of this article is provided for the purpose of education and illustration only and is in no way associated with Apple, iTune, or any company or subsidiary of Apple. This article may be freely reprinted or distributed in its entirety in any ezine, newsletter, blog or website. The author’s name, bio and website links must remain intact and be included with every reproduction.

Big 12 TV Deal a Credit to Beebe

There are crises all over the world. Nuclear meltdowns in Japan. Near-revolt in Libya. Bankrupt European countries. There are so many problems to solve. My idea – send Dan Beebe.

Thanks to the Big 12 TV deal now in negotiations, the Big 12 commissioner is showing he can turn near-disaster into opportunity.

You may have heard that he’s negotiating a new conference TV deal with Fox. That deal is rumored to be $60 million per year. It could also include a conference TV network, even though Texas, and most likely, Oklahoma, won’t play ball on any potential conference cable net.

Think about that for a minute. About a year ago at this time we were all writing about the demise of the Big 12. Nebraska and Colorado were bolting so they could get in on conference TV deals. Texas pretty much blackmailed the Big 12 into giving it more revenue in exchange for staying. Then, the school went and created the Longhorn Network with ESPN, pretty much thumbing their collective nose at the rest of the league. The league was fighting for dear life.

Now, with the potential of this new TV deal, the Big 12 could generate up to $120 million per year for its 10 member schools. I may have forgotten to mention that the league already has a $480 million deal with ABC/ESPN through 2016. With that kind of television revenue, the league looks rock solid to keep on going for a while.

Beebe’s work equates to that fifth down that Colorado got against Missouri back in the 1990s, a down the Buffs turned into a victory. Beebe received one last shot at a Hail Mary and connected.

Remember – this isn’t the Big Ten or the SEC or the Pac-12, where it’s all for one. Those conference networks came together pretty easily because everyone was willing to take an equal piece of the revenue. Beebe had greater limitations.

Revenue sharing in the Big 12 is not equal. Texas gets a larger share, ostensibly because its presence generates more revenue for the rest of the league. That’s hard to argue with. OU and Texas A&M get larger pieces, as well. Then there’s the matter of programming a conference cable network without Texas and, potentially, Oklahoma. Now, the Oklahoma Network and a Big 12 Network aren’t done deals yet, but a conference network would basically be a write-off for Fox, in exchange for the potential to broadcast a block of Big 12 football games on Saturdays and Big 12 basketball games throughout the school year. A deal like this gives Fox more preferential treatment, and the Big 12 more exposure.

So even though there isn’t a level playing field within the conference, and Fox likely won’t get its hands on Texas or Oklahoma programming inventory, Beebe still managed to extort a figure that makes you think there isn’t a budget shortfall in 46 U.S. states. Just amazing.

Now to the next task. Beebe needs to fully preserve the Big 12’s position in college football by adding two teams that would bring the league back to 12 teams. First, go get Houston, which would give the league a Top 10 media market foothold for the first time (though technically it pretty much owns the Dallas-Fort Worth market). I’m not sure who the second school should be. But Beebe has proven pretty crafty so far. After all, he’s about to make sure the Big 12 isn’t going anywhere.

Increase Online Video Marketing Reach Through Social Media

Online video marketing is increasingly the chosen option of businesses to establish their online presence. One of the most effective video marketing strategies is the use of social media to widen and diversify audience reach. There are many ways to create a social media presence but statistics show that the use of video is the most popular way. There is no question about video’s popularity by now as its claim to popularity is fully backed by impressive statistics.

Another important thing to remember about videos is that it can work well with various forms of social media. For example, a YouTube video that viewer like can be shared with other Facebook accounts, blogs as well as other social media sites. It will be the viewers themselves who will make the video go viral for the following reasons:

1. Easy to Share

If you have a fun, exciting and informative video, viewers will not only ‘like” or click a thumbs sign, they will share it with other people so that they can talk about it later. It’s a natural tendency to share something that makes one excited, sad, happy or inspired. The same thing will happen to those who were affected by the shared video because it only takes a click to share.

Even news videos now have links to share with various social media platforms. Viewers usually want to share videos with controversial topics. Eventually, if more sharing recipients like the video, it will go viral. Videos are not only easy to share, they are the type of content people would like to share. Generally, videos are easier to understand than text.

2. Billions of Potential Video Viewers

You can’t share if there’s nobody to share with, right? But there are hundreds of millions of users in the top social media sites. Facebook alone has over 1 billion users. In 2013, eMarketer forecasts social networking users to reach 1.43 billion, an increase of 19.2% from 2012.

Targeting social media users is like targeting a captive audience for your videos. That’s why it’s one of the most considered video marketing tactics to promote brand awareness.

3. Extended Accessibility

TV commercials are played only based on how much air time you bought. It’s not something that’s available if you want to see it. For example, a friend can only tell you about an impressive TV commercial. You have to watch TV and hope it will be shown. On the other hand, online videos are continuously available unless you delete them.

For instance, Justin Bieber’s music video “Baby” with over 756.4 million views has been continuously available at YouTube since April 25 2010. Until now there are still viewers without the need to buy more air time. It’s the same with the popular Volkswagen advertisement with over 53 million hits and counting. If the Justin Beiber video was shown only on a music site like MTV, it would have been taken off after a few months to give way to newer releases. It couldn’t have been viewed at least 756.4 million times.

If you are not using online video marketing strategies to establish your social media presence, you could be limiting the reach of your online marketing efforts.

Media-Ocrity: Why Impartiality Is Not Their Concern

The late Terence McKenna, the American ethnobotanist and mystic, once exclaimed, “We have to create culture, don’t watch TV, don’t read magazines, don’t even listen to NPR. Create your own roadshow. The nexus of space and time where you are now is the most immediate sector of your universe, and if you’re worrying about Michael Jackson or Bill Clinton or somebody else, then you are dis-empowered, you’re giving it all away to icons, icons which are maintained by an electronic media so that you want to dress like X or have lips like Y. This is shit-brained, this kind of thinking. That is all cultural diversion, and what is real is you and your friends and your associations, your highs, your orgasms, your hopes, your plans, your fears. And we are told ‘no’, we’re unimportant, we’re peripheral. ‘Get a degree, get a job, get a this, get a that.’ And then you’re a player, you don’t want to even play in that game. You want to reclaim your mind and get it out of the hands of the cultural engineers who want to turn you into a half-baked moron consuming all this trash that’s being manufactured out of the bones of a dying world.”

Indeed, the media has been responsible for propagating the widespread misinformation we see today. This insidious plot of social engineering, whether we acknowledge this or not, can be found in tailored TV, radio and newspapers, that are filled with celebrity tittle-tattle and government propaganda, (ISIS, Syria, et al.), essentially giving their recommendations on what to wear, who you should aspire to be, and what to believe. Most of it bile with endless fear-mongering and lacking any semblance of truth.

Impartiality is not their concern, and control and obedience is, and remains their sole aim as they continue to churn out half-truths and innuendos that line a popular political narrative that stick like barnacles on a whale, to nudge and cajole a susceptible viewing public to align with one commonly held point of view.

Most people are aware of this of course, however, as social conditioning is part of the fabric of our media culture this can go unnoticed, and is transferred as if by osmosis, and we are affected regardless, unless are concerted effort is made on our part not to react in the negative. The general populace can seem so burdened by the very act of daily living, they can feel almost powerless to mount a rebellion. However, a sea of change is afoot and those among the elite know this, and the movement is now gathering pace.

What we can do now is to resist this element of mind control by refusing to listen and to explore other sources of information to keep up to date and well-informed. Turning off the TV and radio in the first instance, and in so doing taking some of our power back. Effectively shutting the hatch on the rising tide of excrement that you may hear lapping against the shutter door, but just enough to prevent it seeping through. Expunged of government and media brainwashing tactics, we will hopefully develop a clearer mind and become instinctively aware of the many injustices around the world, and by refusing to accept the status quo, potentially enable everyone to live more empowered and fulfilling lives and finally usher in the long-awaited collapse of the controlling elite.

Decluttering Blueprint – Step 4 – Organizing Your Family Room

Is the gathering area (a.k.a. family room, living room, den, great room) in your home chaotic and cluttered? If so, try the following prescription to create a calm, comfortable and orderly space you’ll love to relax in and entertain family and friends.
  1. Pin down the purpose(s) of your room. Is it your intention to use the family room as a place to watch a movie, curl up and read, play with the kids, take a short nap and gather with friends? Whether you have the foregoing functions in mind or something different, move objects unrelated to the purpose of your room (shoes, clothing and the ironing board) to other more appropriate quarters of your home.
  2. Specify the major categories of items to be kept in your family room. For example:
  • Reading – books, magazines and newspapers
  • Media – TV, VCR, DVD, stereo, videos, CD’s, DVD’s and remotes
  • Toys – dolls, action figures and vehicles
  • Games – board games, puzzles and cards
  • Collections – photos, baseball paraphernalia, etc.
  • Sort everything in your family room into piles that represent the major categories identified in step #2. Begin with all surface items, and then move to objects stored in baskets, drawers, and cabinets. Smart tip: If you haven’t edited your belongings for a number of years, you will find it easier to sort large quantities of things by using a large box to hold the contents of each major category; the boxes will ensure your piles don’t spill over and get mixed up.
  • Cut out the clutter and organize what remains. Working with one category at a time, evaluate each item using the following rules: don’t keep anything you don’t love or use; reduce multiples of any single item; recycle all but the current issue of magazines and newspapers; dispose of broken and unwanted items by pitching them, giving them to someone else, selling, or donating them. Then put the remainder of items in order. For example, eliminate: duplicate pictures, out-of-focus pictures, and unflattering pictures. Then arrange the pictures you want to keep by date or theme, such as home, family, school, vacations, etc. Smart tip: As you’re weeding out clutter from each major category, let go of 20% more stuff than you have room for, that way new acquisitions will have a ready made home.
  • Arrange your room for comfort and functionality. When you have one space that serves multiple functions, consider setting up your room in zones – each to accommodate a different activity. For instance:
    • Reading and gaming. Place a game table and chairs where you have a good light source, it makes a great spot for perusing the paper and playing board games. The same table top can also double as a place to set out snacks when you have friends over. Mount shelving or spot a bookcase on an adjacent wall to house books and gaming materials.
    • Watching TV. Pick a good place to locate your TV and hide electronic gear in cabinetry if you don’t want to see it. Coordinate the arrangement of key seating pieces so you can readily see the screen (and take advantage of the view, if applicable). Position a magazine rack nearby and toss a throw over a plush armchair so you can cover up and catch a cat-nap when it’s chilly.
    • Playing. Tuck toys into baskets or storage ottomans that blend with the aforementioned zones. These types of containers offer an ideal way to store distracting clutter and make the family room a welcoming adult space after the kids have drifted off to dreamland.
  • If needed, use containers you have around your home to accessorize and containerize items that are easy to access. Family rooms are a magnet for books, papers, magazines, and supplies that get piled on the floor and table tops. However, you can organize these items with budget friendly solutions you likely have around your home.
    • Shoe boxes of the same size and color can be used to corral photos, letters, CD’s and more. Using multiple containers with the same color and symmetry will elevate the ordinary into an appealing collection.
    • Fruit crates, baskets, and sturdy totes can be used to hold books, magazines and newspapers.
    • Pottery, glass jars, and mugs are good holders for pens, clips, rubber bands, and push pins.
    • Ice cube trays, muffin tins, box lids, and cutlery trays make great drawer organizers.
    • Vintage luggage and picnic baskets stacked on top of each other work well as side tables and make for durable, attractive storage.
  • Slip items you want to confine into their new vessel and place them where they’ll be pretty and practical. That’s it! You now have a family room that’s organized, easy to clean, and makes smart use of your space.
  • Stay tuned-the next addition of the Decluttering Blueprint will be released soon.

    Delivering Highly Successful Online Video and Viral Campaigns

    There are many that say that the creation of high traffic viral campaigns is a science and not an art and that luck has little to do with it. There are arguments for and against, although there are some expert providers in this space who may ether agree or disagree with this argument and there are some that actually it is both a science and an art.

    Recent examples of online videos going viral include:

    Konyvideo– This video was clearly designed to go viral, but it is unlikely that the author thought that it would attract an audience of over 75 million viewers across the planet however was this because that it ticked the “Social Controversy” box?

    Anfield Cat – This is a more uplifting online video clip, but I ask myself was the cat let out of the bag by accident or was it a cleverly designed video campaign by an animal lover who knew how to create and design a viral campaign.

    1. Capture the Moment

    There are several events that enable us to Capture the Moment and companies are using these events to project their brands onto the consumer. One example would be Paddy Power’s video campaign “Chav Tranquilizer’s“. This clearly combines humour with the traditional, more commonly viewed stiff upper lip event of the Cheltenham Festival.

    Paddy Power has clearly captured the moment and integrated the content and the Cheltenham event with the brand making use of laughter and light humour.

    2. High Quality and Relevant Content

    Using the same Paddy Power example, the content and setting was clearly relevant in terms of the brand and capturing the audience in a funny way. This campaign was genuinely creative and the content was highly relevant to the target audience. This was clearly meant to be controversial which typically engenders “Social Sharing“;

    3. Social Sharing

    The Paddy Power campaign was clearly designed as a viral marketing tool; hence it was designed with Social Sharing in mind. People use all types of social sharing mechanisms, such as traditional email.

    If you Google Chav Tranquilizer’s“, you will see comments about this campaign being banned on TV. This brings into play the “Social Controversy” approach, which has clearly been integrated into this video ad with a view to creating Social Conversations on a grand scale;

    4. Brands and Products

    It is vital that the content, the campaign theme and the setting are clearly identifiable and relevant to the brand and to the product. This is to ensure the brand and ultimately the end product engages with the target audience. Remember, not to be too commercial, this is generally a consumer put-off and will not engender “Social Sharing”. Viral campaigns are largely used to engender brand awareness; however brands are also now using online video advertising to launch products and services.

    5. Consumer Attention Span

    Content length is vital to get right. Too short and you can lose the message, too long and you can lose the audience. Therefore, it is important to ensure the first ten to fifteen seconds really captivate the viewer and at all costs avoid long load times for videos and games. Rememberevery consumer is just one click away from your competitor. With technology, consumers are becoming increasing impatient; hence their attention span is reducing.

    capture your consumer, draw them into your world and make your message stick in their mind;

    6. Viral Video Seeding

    Unless the content is exposed to high numbers of users it is unlikely that the video advertisement will become a truly viral campaign.

    To improve the likelihood of a truly viral campaign, it is vital that the video ad is properly seeded (geography / brand / product / context / relevance) with relevant distributors as well as with the highly known video viewing sites and blogs.

    Once seeding is properly undertaken the content should take care of itself via “Social Sharing” hence on the basis that that the content works this will lead to a successful viral campaign;

    7. Technical issues and bandwidth

    Bandwidth has been an issue in the past but most providers have overcome this with much more robust technical solutions.

    High volume viral campaigns would usually be viewed from sites like YouTube or similar video sharing sites; once the word spreads you then need to ensure that:

    (i) other distributors have similar levels of bandwidth capabilities and that the quality of the content is not spoiled by bandwidth viewing issues;

    (ii) the video ad formats you provide are used by the large majority of consumers and have minimum resistance to viewing; hence be wary of video formats that require special plug-ins or software upgrades. Use a few of the most common formats and ensure that consumer compatibility remains in the high ninety-nine percentile;

    8. What’s in it for the Consumer?

    The reason commercial radio and TV advertising has been and continues to successful is due to the fact that there is something in it for the consumer.

    Radio stations generally play the latest and most popular music whereas commercial TV content is generally of a high-quality to attract a certain audience, with TV commercials being shown in between TV advertisement breaks. Therefore there is clearly something in it for the consumer with commercial radio and TV media.

    However in the online world this is sometimes amiss as brands prefer their online video ads to be free of “Rewarded Media”.

    Rewarded media has its place and can play an important part in terms of “Social Sharing” (everyone likes to receive and share a bargain with their friends). Whilst Rewarded Media seems to be a taboo in this segment it could play an important part for product launches and film releases especially if “Social Sharing” can be integrated someway with “Rewarded Media”;

    9. Analytics and key metrics

    All viral campaigns should have a campaign distribution plan. This is vital to ensure that the video ad achieves all of the targets and metrics that were initially set-out with the brand.

    To ensure that all viral campaigns stay on plan, they should be properly tracked with continual analytics and using key performance metrics. This will help the advertiser to better understand the consumer audiences, who have interacted with the content, providing data such as times of use, places of use etc. Be wary of gathering too much information on potential consumers (for example email addresses) as this can turn-off your audience and create a barrier for the online video advertisement.

    10. Continual Improvement

    Post campaign evaluation is essential for continued improvement. This will enable you to ascertain important data such as: what has worked and what hasn’t, traffic sources, what consumers were saying in forums and social networking sites.

    Try to understand why the video ad generated the level of traffic it did and this should enable you to identify key tools that can be replicated for a future viral campaign.

    The Evolution of Marketing Channels for Digital Media

    Caleb hangs his back-pack up everyday when he comes home from middle school. He kicks off his shoes, uses the bathroom, maybe fixes himself something to eat. The remote control gets grabbed, but mainstream TV is not what comes on the screen. Through the Sony Google Net Box, Caleb dials up a list of YouTube videos. He is absorbed as he watches one video after another and then another and another. By time his parents tell him to shut it off and get to his homework, not one single network program has been viewed. The sixth grader can’t tell you what’s on Nickelodeon. Cartoon Network has no influence. YouTube’s immense collection of videos about video games and random funny stuff are his poison.

    Caleb’s parents are beginning to wonder about the benefits of keeping cable. Besides the diminishing cable TV interest of their son, the cable company recently decided to take away a few more channels and make them exclusive on the premium package. This came only too soon after another hike in their monthly rate. The combination of cable, Netflix and occasional Red Box now has the parents paying more on home entertainment than ever before. If the family can become more dependent on their Sony Box, then all they’ll have to pay for is the internet service (and possibly Netflix.) Ether way, the impact of YouTube and other video hosting platforms will probably serve as the tipping point in their decision.

    Recent advantages in technology have added fuel to this video watching revolution. New video hosting platform websites have been popping up all over. HTML 5 and its built-in video player make it easy for anyone with server space to show off videos. Digital media distributors can provide and package the means for anyone to create their own video hosting platform website. Sites that used to just let you showcase photos are now bursting with video.

    Because of all of this, marketing through digital channels now takes on a whole new look. Hundreds of thousands of businesses and other organizations now use video to increase results; and they do it by providing their content to video hosting platform sites like YouTube, Daily Motion, Metacafe and Vimeo. In turn, they share the content through the platform to other sites, apps and blogs, giving the good content out there legendary status. Internet celebrities are discovered overnight. Going viral is now a worthy quest.

    The challenge for marketers is how to stand-out when sharing content. Successful ways have included the ever-present list making and interactive ranking. Through the convenient application of embed-able mark-up offered at these hosting platforms, website owners all around the WWW are listing and ranking their top video picks. Even the larger media outlets have joined in the game (see Fox News, Billboard, and USA Today.) Some of the sites doing a consistently good job at listing the best online videos are:, Wikipedia and Huffington Post (now operating their own platform – For those not entertained by a mere list, there are ranking/rating sites that get viewers involved. In addition to the video platform hosts offering their own ways for visitors to interact, some of the more relevant high brow social media sites like Reddit, StumbleUpon and Digg use the power of collective judgment to filter up the best quality viral video. Other fun video watching sites like Funny or Die and Blip tv let their audiences select winners and losers of popular online videos.

    The landscape of entertainment is changing. Soon the myopic conduits of television content will be replaced with the fluid and dynamic content channels that stem from the World Wide Web. With the influx of new devices and brilliantly easy HTML coding, the ability to provide better-than-ever variety and quality will become the standard norm.

    Fanning the Flames of "Media Created" Anxiety – A Break From Unnecessary Drama

    Tips for gaining control of your life…

    The news media is more than a source for information and current events. It has become a “roller coaster ride” of drama and self-aggrandizement. We consumers of these presentations are swept up and our visceral anxiety responses are fanned into a frenzy. But why are swept up in this media blitz of emotion?

    Since the dawning of the “Information Age” in the 1970’s, we have been steadily drawn into an escalating 24/7 need for worldwide news and the media has provided us with anxiety producing excitement from every corner of the world. Technology allows this instant communication and seems to encourage our “need to know” mentality. We “need to know” because we have a very primitive survival mechanism that stimulates our external focus on any threats, even perceived threats that may exist thousands of miles away, so our unconscious minds can protect us by preparing to fight or to flee from “danger.” When the Flight/Fight Response is triggered, our reactive, survival mechanisms take priority. We can react with “knee jerk” habitual patterns that are unique to our learned responses, but are born from the survival reaction. One major reaction that occurs for many people under threat is a reduced ability to creatively problem solve and communicate effectively. We react and often do not really think things through. When this occurs, mistakes can be made. Accidents can happen. People or projects can get hurt. Relationships can be harmed. Our world can suffer by becoming a victim to poor rational thought in cases of fear or media driven anxiety. It is an extra “heaping, helping” of annoying distractions that take us away from self-care, focus on priorities, and creative pursuits that promote productivity and well-being.

    Just before 9/11/2001 our news media changed. Do you remember? About 3 months prior to the terrorist attacks on New York, Washington, DC, and Pennsylvania, the television news media upgraded their reporting to include, not just a “talking head” (reporter) giving us the “news” but also text messages flying by on the bottom of the screen, and often a graphic on the left of the “talking head.” Now we have to deal with 3 sources of information simultaneously. This multi-tasking creates added frenetic anxiety in coping with this increased input. Have humans evolved to keep pace with this new use of technology? When we are threatened, we have a response that NEEDS to know what is going on around us so that we can take action and survive any threat. We are often overwhelmed. We have learned to cope by becoming unconscious regarding this media craziness. The media fights to keep our attention. The media has evolved their approach to sensationalize their coverage, to yell at us even louder, with more graphic events that “demand” our attention. Even the weather news whips us with “STORM” coverage that makes weather events major news, even when it occurs hundreds of miles away!

    To combat this media blitz on our senses we must do three things. First, we must become aware that we can become victims to sensationalism that may not necessarily be an immediate threat, and filter the news so that we can respond more appropriately. Secondly, as my friend Rodger Ruge suggests, we should consider a media “Fast,” where we reduce and limit the amount of media news that we subject ourselves to. For many of us, turning off the news, especially before bedtime, would be a very good option. The third necessary step is to practice self-care and strengthen our emotional foundations by eating better, avoiding caffeine, getting regular exercise, and practicing daily relaxation.

    Awareness of the media frenzy can help protect us and our children from the “overwhelm.” Since the mid 1980’s, we have been deluged by new technologies that force us to react to news and information that is swirling around us. We have experienced: pagers, fax machines, cable TV with 500 channels, Cell phones, text messaging, e-mail, internet information, changes in media coverage of world “disasters,” “robo-calls” at dinner time, and huge expectations that we are plugged in 24/7 and can respond instantaneously even when we are driving our cars…. This is crazy making! Some people can handle this gracefully, in fact, some people can thrive in this environment. But most of us are just victims to our technology and can benefit from setting some limits on the ways that we use, and react to, our technologies… We need to evolve and to create survival strategies that meet our unique, individual requirements.

    Please be smart and figure out how to “not become a VICTIM” to the media and our newest technologies!

    When we see natural disasters on the TV, we think that we filter the visceral effects on our survival systems, but our unconscious often reacts to the possible threats that are perceive through our visual and auditory senses. When we witness “coverage” of war zones, murders, attacks, rapes, fires, or vehicular accidents, we may believe that this does not affect us at a “conscious level,” but we are still triggering the flight/fight response in some systems at an unconscious level. Have you ever noticed your heart race or your gut tighten when confronted by news or movies? Does your neck, jaw, or back react to accidents or disasters that you witness in person or on TV? Do thoughts of “media images” ever pop into your conscious mind as you try to sleep? We are bombarded by negative media attacks almost everyday.

    Do media pundits ever whip you up with their “news coverage” or editorials so that anger or fear seem to rise to the surface of you or your loved ones? This can be emotionally and physically hard on our systems…. Be aware and do not get caught up in the media circus, if at all possible.

    Final note. Many people are studying and applying the principles of the “Law of Attraction” believing that goal setting and positive attitudes toward achieving these goals is essential to success. World class competitive athletes have been using these “Sports Psychology” techniques in their training regimen for decades to achieve advantages in mental preparation in their events. When we get caught in the sensationalized, negative reporting by the various media we are sapped of our positive thoughts and energy. We lose our focus on attracting success and positive outcomes. In fact, we can be overwhelmed by negativity. This can strip you of your ability to problem solve in positive and creative ways. Negative thoughts can attract negative outcomes, mistakes, and ill health. Avoiding negativity (and negative thoughts) can be a path to better health and lead to positive outcomes. “Dwell in the Light” and when you feel overwhelmed, consider turning off the negative newscasts and immerse yourself in a book or audio program, or a video that will inspire you with positive; thoughts, actions, and emotions.

    Characteristics of Modern Media Technology

    Media has evolved a lot. Modern media depends on Technology to send information or gather them at a faster speed. The following are the characteristics:  

    Speed: The information reaches at a faster speed.     

    Reach: The information must have mass reach.  

    Preventing Calamities: Modern media broadcasts 24 hours. So high technology is used to beat natural calamities.     

    Constant Transmission: Technology is used for constant transmission.  

    The following tools of technology is used to achieve the aforesaid targets:  


    Use of Satellites: Satellite Technology is used to ensure constant transmission. A satellite hardly  gets affected by climatic conditions.     

    Use of Video Conferencing: It is used to get live and personalized feedback without physical presence.  

    Use of Television Conferencing: It is used to get audio inputs from far off places.  

    Use of Internet: Internet is being relied upon for information.  

    Use of high end Computer Technology: Computing and high speed processors are used for fast and able data processing.  

    Use of Mobile Satellite Vans for News Coverage: Satellite vans are used for high mobility and anytime coverage.    

    Use of high end Audio visual equipments: Use of high end audio visual equipments have emerged that leads to clear sound and picture. Tape recorders and high end video cameras are used by media persons to take interviews fast and transmit news ina proper and efficient manner.    

    Thus these are the characteristics of Modern Media Technology that has made media more fast, accurate and improved and has made it an indispensable tool for protecting the  largest democracy of the world named India by making it more transparent and accountable to people. Hence these are the characteristics of modern media technology.