Why Satellite TV Is So Much Better Than Cable TV

There are countless advertising campaigns going on comparing satellite TV to cable TV, and a lot of information (most of it slanted to one side or the other) is flowing out there. We’re here to set the record straight, and go point by point on the relative merits of each so that you can make an informed and intelligent decision about which one is best for you.

Installation Cost

The installation costs of satellite TV versus cable TV are about the same; in other words, in most cases you can find a deal where the installation is free. Both will install the service to multiple rooms in your house and both have approximately the same amount of wait time to schedule an installation appointment, generally a couple of days. So on this particular point, it is a tie.

Available Coverage Area

With cable, you have to be in a neighborhood where cable runs out to – in urban areas, this isn’t that difficult to find, but as you get farther away from the cities, it’s less likely that you will have cable TV services available. For satellite reception, you need a clear view of the southern sky. However, there is a dish to install; if you’re in an apartment that doesn’t face south, or where the landlord won’t let you mount a dish, you have no alternatives. More apartment owners are coming around on this, however, and quite a few will now have their maintenance people help with the install.

On the point of available coverage area, satellite TV wins by a large margin today.

Programming Choices

This is where satellite TV wins hands down. Unlike cable, where you have to buy packages of channels you don’t want to get the channels you do want, satellite TV allows you to buy the channels you want with no packaging. Plus, both of the major satellite providers have switched to full digital signals, and offer HD broadcasts at no additional charge. Compare this to digital cable, where you’re often paying twice as much to get four to eight channels in HD, as opposed to satellite TV where every movie channel, every sports channel, and even a lot of the “basic cable” networks are all coming in with full HD (High Definition).

On top of that, satellite TV lets you get full access to every feed – if your schedule doesn’t let you catch your favorite program, odds are between the east coast and west coast feeds, you can find something you like; you’ll also find that there isn’t just one HBO channel when you select it off the menu, there are three or four variations to work from, depending on the service.

So in terms of programming choices and the price for those choices, satellite TV wins the vote by a very large margin.

Extras

Satellite TV is, depending on your market, about the same monthly price as cable with a movie plan of some sort; it’s usually cheaper than digital cable. For that price, you get a lot of choices cable doesn’t offer, like a set top box with a DVR (Digital Video Recorder) built in, the ability to get Sirius and XM radio broadcasts as part of the package, and a vastly wider array of sports packages like the NFL network, and the NFL ticket game plan.

Final Score

The choice is obvious – satellite TV wins over cable TV, and it is not even a close contest. When you are looking for the best value in home entertainment video broadcasts, including a free DVR and HD broadcasts on more channels with a much larger channel selection, satellite TV is clearly the way to go.



How to Watch Internet Satellite TV Anytime

Lots of folks have been asking questions about how to watch internet satellite TV. Not only so, they want to know how they can do so cheaply and most important of all, instantly and conveniently. Well, this article is written for this purpose and will show you what the 3 favourite methods to watch internet satellite TV are.

Free Satellite Television Via Online Stations

Did you know that satellite television stations have started broadcasting their programs via online streaming. These are largely free to air FTA broadcasts and free to watch of course. Check out online websites like World TV and BeeLine TV to get an idea of online TV streaming. Be it LIVE telecasts of sports, entertainment channels, movies, music, videos, travel news, reality shows like Survivor and so on, there is a chance of finding them there.

That said, perhaps the only benefit is you can watch internet satellite TV for free. You may be surprised but there is a reason why those in the know are not using them. The loading time for each channel can take ages and by the time it starts running, you would have been too impatient to watch. The picture and audio are not the best also.

PCTV Hardware Cards

PCTV cards are a marvel when it comes to satellite television. These cards first appeared a few years back and are used to receive and decode the FTA TV feeds into readable TV to be displayed on screen. With this powerful equipment, you can watch TV programs from up to 100 or 200 TV stations worldwide.

These cards are either internal or external cards used to watch internet satellite TV. Internal cards are fixed onto your motherboard which means you have to strip your computer open to install the card. Using an external PCTV card is hassle-free as all you need to do is plug the cable from your card to the USB port of your computer.

Satellite TV Software Application

This is the latest development in the satellite television industry built to offer an alternative to paid monthly TV services. Do not belittle this small application as it is the brainchild of some of the top software developers in the world. At a cost of less than $49.99, you get to watch internet satellite TV from home or office instantly and easily.

This application can be downloaded conveniently online from retailers and once installed gives you instant access to TV channels from 3000 global television stations and beyond. These stations screen all types of programs such as LIVE sports channels like Sport Star and GameSports TV, movies, music videos, news channels and more. Since they are FTA, you need not worry about TV subscriptions because there are none but one requirement you need to fulfil is to have a high speed internet connection.

That’s it. I have shown you 3 methods which many families and individuals today are using to watch internet satellite TV today. The software option is obviously the most popular. How about downloading the software at my TV blog and start watching your favourite TV channel in an hour’s time?



PC TV – How To Watch Free Online TV In Your Computer

Broadcast TV is a wireless system for delivering television programming directly to a viewer’s house. The range of broadcast TV is very limited ( since the radio waves travel only in straight line and the earths surface is curved, radio signal cannot be sent for more than 50 kilometers) and more over they need big antennas to send out the signals in the form of radio waves. Because of the disadvantages of the broadcast TV such the line of sight and the distortion problems people moved on to Satellite TV.

In case of Satellite TV the signals are not sent directly from TV stations to home. Instead the signal from the TV stations are sent to a satellite and user collects these signals from the satellite with the help of a specially designed antenna called dish antenna. In olden days the dish receivers are big and costly but nowadays the dish size has decreased to a very great extent and hence the cost.

But satellite TV has certain disadvantages. They will not receive any signals during high stormy or rainy conditions. Moreover, you need to purchase special dish antenna in order to receive the signals and the major disadvantage is that you need to pay monthly subscription charges. Hence people moved to a new technology called satellite tv for pc.

Satellite TV for PC uses digital communication. For viewers, digital TV can offer improved picture and sound, and potentially more programming options. Televised information can be sent more efficiently in digital form. Sending TV content digitally will leave more of the broadcast spectrum free for new uses once the transition is complete. In very basic technical terms, digital broadcasts are encoded streams of zeros and ones-the same binary language used by computers. The digitized signal is sent over the airwaves to be received by your TV via a satellite. The major difference is that you don’t need a separate antenna for receiving the signal and hence no monthly subscription charges. Yes, its absolutely free of cost to watch TV throughout your lifetime .

Usually the signals are received at one place and transmitted over the internet so than anyone can watch TV without dish antenna at their respective places. But the only requirement is a software which is capable of decoding the incoming signals is needed to watch TV in your PC. They are also capable of compressing the data received and hence satellite TV for PC can be seen with the help of normal internet connection and high speed broadband is not necessary.

Using this Satellite TV for PC software you can watch live TV without any ads for free. Using this software you can watch over 3000 channels for free. No extra hardware or TV card is required to watch TV using this softwares. It Works anywhere in the world and channels are available from over 78 countries. They cover almost all categories and all major channels around the world fall under this category. You can save over $90.00 a month for Cable or Satellite TV services.



Broadcasters Embrace Web TV

The landscape of television is changing rapidly and with the rise in popularity of WebTV, more and more broadcasters are turning their attentions towards webcasting and online video streaming.

This is due to a shift in viewing habits, with a new generation of “mouse potatoes” more likely to log on to online content as opposed to tuning into traditional TV stations. The past year has shown a massive rise in the amount of viewers watching content online, with an estimated 10 billion online videos viewed each month.

In the U.S, major studios such as Fox and NBC Universal are improving and developing their online efforts in a bid to gain a slice of the huge audience of Web TV viewers. The two media behemoths joined forces in March of this year to create Hulu.com.

They are not alone, as Warner Brothers are getting on the act too with ‘TheWB.com’ streaming episodes of popular shows ‘Friends’ and ‘The O.C’ to audiences in the U.S.

Marketing experts are predicting that this model of online content, supported by limited advertising will work. It is already a method, which has worked successfully for Hulu, which greets visitors with a brief, un-obtrusive advert at the beginning of each stream. This takes up only around 10% of the running time of the content, which is considerably less than one would expect to find on the television networks.

Here in the U.K it is a similar story, with many broadcasters increasingly turning their attention to online video streaming. This is evidenced by the growing popularity of online WebTV platforms from established broadcasters, such as the BBC’s iPlayer.

These online platforms are flawed, however, in the fact that due to licensing restrictions, they can only be viewed in their country of origin. Hulu.com and thewb.com are unavailable outside the U.S, whereas BBC’s iPlayer is not available to non-U.K viewers.

Computer scientist Vint Cerf, widely regarded as one of the fathers of the Internet, believes the future of traditional TV lies in the ability to integrate with IPTV (Internet Protocol TV)

This vision of things to come means that broadcasters would send IPTV programs to homes through a private Internet network. Viewers would watch the programs on computer-enabled TV sets that translate IPTV data into images and sound displayed on a TV screen.

“It’s my expectation that the traditional broadcast media will become avenues for IPTV delivery,” said Cerf. “I think we are maybe 10 years away — if the TV manufacturers and TV broadcasters get there at all.”

A spokesperson for Web TV specialists Streaming Tank had this to say: “Many broadcasters are seeing the value of the internet as an efficient and cost effective medium and it has a huge role to play in the way people watch TV in the future.”



Key Features of High Quality TV Stands

When setting up the main entertainment system in a home, it’s important to take a number of factors into account. For example, will the room serve more as a meeting place for the guys on game night, or a quiet spot for the family to watch movies together? Each of these choices will lead the homeowner down different paths. The same goes for the key components of the room: the couches, the stereo, the television, and the stands that house the electronic equipment. Each can have a dramatic effect on a room and should be considered as an integral part of the decision-making process.

Therefore, it would be unwise to overlook one of these elements as a home’s design is being completed. While style and space will influence many decisions, there are some features which any quality product will have. With flat screen television sets, quality of picture and flexibility of the actual component will always rule. With stereo equipment, the clarity of sound and size of the device are essential. TV stands are no different. There is no use settling on a TV stand for the home unless it has the features of a high quality product. Look for these six key factors.

1. Durability. The good news about television sets – and most electronic equipment in general – is they are getting lighter by the year. Therefore, while setting up the main console of an entertainment room, one does not have to worry much about stands being able to support future televisions and media players you may buy, should it be time for new components. Nonetheless, the TV stand material should have an innate durability which will resist damage as the years go by. An investment of this kind should not be a temporary fix. Steel remains one of the best materials for TV stands. If opting for wood, make sure that the type of coating will allow for basic contact and natural shifts which will occur as time goes by. Hardened glass shelves will also create a pleasing look while providing a sturdy base.

2. Flexibility. The difficult part about designing a home entertainment system is reading into the future. Will the TV stand be expected to house new devices as the years go by, or can the general outline be expected to stay the same? With a stand which is unlikely to see new components, simply look to the maximum weights allowed at every point. Even if a new television might appear on the radar, the stand shouldn’t have to change along with it. The same goes for the different shelves on the stand. If a bigger and better design is planned for the future, opt for a TV stand which can adapt to new purchases. In some stands, the option to add as many as three extra shelves gives added flexibility. Either way, be confident that the TV stand will adapt to the times before purchasing it.

3. High style. TV stands have come a long way since the clunky models of yore. Whether or not one is enamored with the sleek minimalist design of many stands nowadays, there is a lot to be said for understatement. Black oak wood stands can strike the perfect balance between classic design and modern finish. For a sleeker look, opt for a stand which has no box shelving whatsoever, creating the impression that the electronics pieces are virtually floating in mid-air. Any modern design will welcome a stand like this. The same can be said for stands using piano black glass shelving, which hide unsightly wiring at the same time.

4. Ability to handle feedback from the equipment. For anyone who has had the displeasure of noticing noise coming from a TV stand itself, this factor cannot be overstated. A high quality stand should be impervious to the vibrations being sent out from the electronic equipment. To know what to expect from a stand, examine the sound standards and see whether the model in question is toughened to handle that level of vibrations. Whether it’s the bass of a particular song or the sound effect from a film, the stand should not be standing in the way of audio perfection.

5. Ease of use. In the case of a TV stand which is expected to remain as it is for the duration of its life, this feature will not come into play. However, if a stand was purchased for its ability to adapt to the owner’s needs and implement new shelving, the practical handling concerns will apply. TV stands with a superior design should be easy to handle even if an adjustment is necessary. One of the hallmarks of a brilliant design is this effortless ability to adapt. Check on an item’s reputation by reading customer reviews which mention this process of implementing extra shelves and see if the final tests were passed as well.

6. Overall architecture and use of space. As with all structures, a quality TV stand will achieve all of its goals while using the least amount of space. The best stands are designed to be a key point of interest in the room without overwhelming it. After all, there is more to a home than its entertainment center. Look for a TV stand that has been designed to mask the complex wiring systems that are a part of all electronics equipment. The unsightliness of heaps of wiring can never be ignored. On the other hand, if a TV stand will be one of the key features of the room, the design and shape will be even more important. Look for the piece that will stand out and not appear out of place in the room.

Once the decision is made and the TV stand is set up in the home, the gatherings can begin in style. With a little bit of research and careful planning, a home entertainment center can be the source of many enjoyable nights in the home. As the TV stand will be staring back at the audience throughout many of these nights, there is no reason to compromise on quality.



Starting Your Own Online TV Network

Online TV is a new wave of entertainment sweeping across the globe. With Sites such as Hulu, Justin, veetle and ustream popping up everywhere, the technology for online broadcasting is steadily progressing and the broadband speeds are steadily increasing; it won’t be long until we will start seeing the Big 4 putting up a live online streams.

A lot of people don’t have digital cable; satellite tv and only have broadband – In 2007 the broadcaster would have to stream at 1300 mb/s to achieve a High Quality broadcast and in 2010 the broadcaster would have to stream at 900 kb/s to achieve a High Quality broadcast.

Thanks to the increasing technology and sites such as veetle and their unique streaming platform today the broadcaster would have to stream at 600 kb/s to achieve a High Quality broadcast. More and more people are starting their own Online TV Network – But’ where there is good, there is always the bad. a lot of these home based TV Networks are broadcasting copyrighted content and with the popularity of online tv increasing, more and more channels are getting shut down for copyright infringement. There are ways to stream movies online legally that those movies are in the Public Domain.

If a movie isn’t public domain, you can bet on it that you’re breaking national and international copyright laws. You can visit sites such as archive to gain access to a large number of public domain movies.

If you want to become a broadcaster and stream other peoples content, you must first make the person(s) sign an agreement that s/he is granting you the permission to show their movie on the site you’re wanting to stream on. You will NOT be granted a license to show any blockbuster movie. Another way is to contact independent film makers and tell them that you want to “Screen” their movie on your website or channel to your audience. You wouldn’t believe how easy it is. If you don’t get an answer back the first time wait to a later date and contact them again. Never Give Up!

a lot of people ask me “Can i make money broadcasting?” Short answer, yes you can – But Don’t discloses this information unless the person(s) requests it. Ustream.com has a Pay-Per-View feature for partners where you can charge a fee to the ones that wants to see your broadcast.

Justin.tv and Veetle.com has a partner program as well – but Justin.tv and Veetle.com or currently in beta, both sites will let you monetize your broadcast in the near future. To become a partner with veetle you currently have to be recommended by an admin and only for gamers at this time.

To become a partner on veetle simply go to the bottom and of veetle.com and click on “Partner” and fill out the contact form. One of the staff members will set up a phone interview with you and if you’re accepted in their partner program, your broadcast will be on the first 3 pages of the category you choose and will gradually climb to the homepage depending on the views you get. Currently at the time of writing this, the monetization system is still in beta and not available yet.

You can also start a blog or forum with ads form Google AdSense or any other ad network and put a link on your channel and embed the video on your site with a unique chat system. Just Don’t Force people to go to your site. Another thing you can do, Let’s say you start a cooking show, go to all the companies that offer products for cooking and record a show and send them a video and tell them that you’re a broadcaster and you’re looking for a sponsor on so and so website and them how many views you get a day and put a place holder commercial telling them that their info commercial can be showed here every 30 minutes or whatever, and tell them that you will show their products in your show.

Another Question I get asked a lot “What do I stream?” Well, this is up to you; you can show a mix of things – But genre themes such as Horror, Action and Cartoons etc… does extremely well. Also, try to come up with your own shows. Like if you’re a good animator or a great chief; Start your own cartoon show or cooking show.

Another Question I get asked a lot “What Do I use to broadcast?” Well depending on the site you use there are plenty of options out there.. Flash Media Encoder, ManyCam, XSplit and Wirecast. Those are the ones that I have used in the past. Wirecast and Xspit is my favorite because you a produce a great broadcast with those, Overlay you logo on the stream and have the ability to cut away to a commercial if you have a sponsor.

As you gain more and more viewers and start making money, you can start developing more and more shows or buying broadcasting licenses to some of those hard to get movies. And before you know it, you will have your own online TV Network of shows and movies and a great second income.



Direct TV – How Does it Work?

The working of Direct TV is pretty straightforward. There exists a miniature dish which serves the purpose of receiving television broadcast signals from the relevant communication satellite. In addition to this, there exists a receiver that is integrated as part of this miniature dish. What’s more, this receiver can also double up as a decoder. This ensures that there is a segregation of channels as well as a modulation from digital signals of the satellite to analog signals for television sets.

Direct TV uses several satellites that are responsible for providing signals to specific geographical regions within the US. These satellites are:

-The DBS-1 Satellite

-The DBS-2 Satellite

-The DIRECTV 1-R Satellite

-The D4-S Satellite

-The DIRECTV 5 Satellite

-The DirecTV 6 Satellite

The above satellites employed by Direct TV for this purpose are specialized geosynchronous satellites. Spread across three locations on their orbit, their common orbital distance is calculated to be at a distance of roughly 22000 miles above the surface of planet earth. Since the rhythm of the revolution of these satellites is in sync with the rhythm of the rotation of planet earth, these satellites always appear to be physically present above their same pre-allocated spots above the surface of earth. This renders their broadcasting footprint as permanent. Further, it makes them feasible for permanent signal transmissions pertaining to their locally assigned channel programming.

Its base stations operate from California, Castle Rock, Colorado and Los Angeles respectively. The base station and satellites together form a system that facilitates the following:

-Instant analog to digital modulation

-Garble-proof encryption

-Digital Signal compression

-Transmission

-Broadcast

-Reception

-Digital Signal Decompression

-Digital to analog demodulation

Together this ensures service availability across a larger area of intended Direct TV subscribers. It’s the digital signal compression and decompression that enables 100% retention of its sound and picture quality throughout the transmission and reception processes.



TV Stand Furniture FAQs

Buying TV stand furniture may seem easy at first, but with all of the options available, it can very quickly become overwhelming. That’s why we’ve provided you with a list of commonly asked questions. The answers to these questions will help you find the right piece of furniture for your TV and for your home.

Answers to Your Questions about TV Stand Furniture

What’s the difference between TV stands and entertainment centers?

A TV stand is a piece of furniture that you can place your television on top of. Sometimes stands have compartments, shelves, or drawers where you can store DVDs or other media equipment. Stands are a great option if you don’t have a lot of space. On the other hand, an entertainment center is a larger piece of furniture that your TV can fit inside and that includes an assortment of shelving and cabinet space for all of your media equipment and accessories.

How do I find the right TV stand for me?

There are a few things you need to know before you start shopping for a TV stand. First, you need to measure your television so that you can find a stand that can actually hold your television and that has the right proportions. Second, measure your room to find out what size will actually fit into the room. And last, take stock of the design of the room and your own sense of style to know what colors and materials you are looking for. You don’t want something that will clash with the rest of your furniture. If you prepare yourself before you start shopping, you’ll find the right one for you in no time.

What are TV stands made of?

TV stands can be made of just about anything sturdy. Many are made of wood, but they can also be made of more affordable, yet still very attractive materials, such as MDF or laminates. You’ll also find stands that are made of glass, plastic, metal, or any combination of the above materials.

How do I buy a TV stand online?

Buying a TV stands online is easy! You can pick it out in the comfort of your own home and have it shipped directly to your door. A couple things to keep in mind when ordering online include the size of the item and the assembly of it. Most shopping sites list measurements so you can easily determine if it will be the right size for your room. However, because you are ordering a piece of furniture that will have to be shipped, you will most likely have to assemble part or all of it once it arrives. Make sure you are prepared to do the assembly yourself and confirm that the company provides instructions for that assembly.

I have a big screen TV. Do I need a special stand?

If you own a big screen or flat screen TV, then you do need to buy a TV stand or entertainment center that is built to hold the size and correct proportions of your television. A big screen television is an expensive item and you don’t want to place it on or in a piece of furniture that can’t support it.

My television only fits in the corner but I have nothing to put it on. Help!

Believe it or not, you can buy TV stands that are especially made to fit in corners. They prevent the television and the furniture from looking awkward and provide additional storage space. However, keep in mind that corner TV stands are generally smaller, though there are some corner entertainment centers.

How much does a TV stand cost?

Like many things, TV stands can be very affordable and they can be very expensive. It all depends on what you’re looking for in a TV stand and what materials it is made of. If you do your shopping online, you can easily compare a wide variety of stands and entertainment centers to find the one that is in your price range.

What’s the benefit of a TV cart?

If you want a stand with wheels, then a TV cart might be right for you. These are generally better for smaller televisions, as big screen or flat screen televisions may run the risk of falling off while being wheeled around.

Are there alternatives to stands and entertainment centers?

A popular alternative to purchasing furniture for your television is mounting it on the wall. Television mounts can often be found wherever stands and/or entertainment centers are sold. Mounting your television can give your room a clean, modern, uncluttered look. Just make sure you purchase the right mount for the size and weight of your television.



Advertisements Are Here to Stay

Everyone knows what advertisements are, though not every person necessarily recognizes every one they see as such. Advertisements are messages primarily intended to drive sales of products or services. However, they also serve purposes other than eliciting a direct consumer response of this sort. They are also used to create and enhance brand identity and foster customer loyalty.

They may use any and every type of media including print (newspapers, magazines and through subtle product placements, even books), broadcast media like radio and television, outdoor media (billboards, signs and so on), the web and other new media. They show up even in video games, movie trailers (and in films through product placement, something also a regular practice on television). With so many media possibilities, consumers are sometimes exposed to adverts without even knowing it!

Advertising has been with us for millennia; for almost as long as people have been engaging in commerce, merchants have been using various means to promote sales of their products and services. Of course, advertisements have changed a lot since their beginning, but their purpose has been a constant.

The first known ads date back to ancient Egypt; the practice of promoting one’s wares quickly spread, with merchants in Egypt, Greece and other contemporary civilizations using papyrus to create posters. The ancient Romans invented political advertising with rock paintings used to urge voters to back a particular candidate. Print rapidly became the advertising media of choice, something which stayed the same until the 1920’s when advertisements entered the modern era with the advent of commercial radio.

Television arrived shortly after, almost immediately becoming a venue for advertisements as well as programming. Until the internet began to be common in households, TV, radio and print media were the primary media used by advertisers.

The World Wide Web revolutionized advertising by providing a new, interactive medium. It wasn’t until the mid  1990s that web based advertisements became commonplace; before this time, too few households online for advertisers to become aware of its potential to reach their target markets (though there had been some limited use of the web for business to business advertising). Online advertising continued to grow until by 2000, the popularity of e-commerce and the sheer number of people on the web made it possible for businesses to avoid using online advertisements only at their peril.

Online advertisements are big business, threatening to overshadow older advertising media and are a large and growing part of the marketing strategies of companies of every size and in every industry. Google, Yahoo and the  other major search engines now earn billions of dollars from online advertisements every year.

The web is a versatile way to reach consumers; other than text and images, the interactive multimedia capabilities of the internet help advertisers connect with their target markets in new and exciting ways. While online ads already have a lot to offer, the internet is still a growing medium and the technologies used to deliver advertising online are certain to become more sophisticated over time.

Placing advertisements in video games are the latest development in the field. Delivering the same multimedia  strategies of online advertising via video games, advertisers are aiming for market share amongst the enormous and growing video gaming demographic. Advertisements have been worked seamlessly into gaming and this is certain to be a growth industry going forward.

Media technologies change; but the purpose and the message of advertisements don’t. As long as there are goods and services to sell, companies will continue to go where their customers are. From print to video games and everything in between: radio advertising, TV advertising, outdoor advertising and types of advertising media not yet developed, advertisements are here to stay.



TV Guest Interviews – What to Expect

Appearing as a guest on television is an important part of your marketing strategy for becoming a well-known expert in your field.

To have a successful TV interview, where you’re able to focus on your message and be completely undistracted, it helps to understand the actions being performed by the crew when they’re setting up for your interview, and their terminology which may be completely foreign to you!

Here are a few terms you should be familiar with and actions you can expect:

1. Slate. The printed information about a TV guest displayed or scrolled at the bottom of the screen during an interview is referred to as the “slate.” When a guest arrives on the television set, a member of the TV crew may ask the guest to slowly say (and perhaps spell) his name, title, book title, or product or company name. It is important to be very clear during this process, so that the information when displayed to the viewers is correct.

2. Balance. It is a smart idea for the guest to carry a plain white index card in his pocket. An index card, held up to the camera, is used by the cameraman to get the right balance, or adjustment, of the camera color to make sure the person’s skin doesn’t appear green on the TV screen. Usually the cameraman will have his own card, but it doesn’t hurt for the guest to be prepared, just in case.

3. Level. Before the interview, the sound people will ask the guest to speak into the microphone so they can set the correct sound level. The guest should speak clearly and in a normal conversation tone and volume. This is referred to as getting the person’s “level.” The person should talk in the same “level” when the cameras are rolling – in the same tone and volume – and the voice will sound balanced with the interviewer and any other speakers.

4. Standup. If someone is being interviewed at a conference or during a breaking news story, it may be done as a “standup” instead of the usual seated interview. The reporter or interviewer will stand with the guest in a corner or a certain spot and conduct the interview.

5. B-roll. This is the term given to the video footage that is shown on the screen while a voiceover tells the actual story or explains what the audience is seeing. An example would be aerial footage of a congested freeway being shown while a TV guest shares statistics from his book about smog and global warming.

TV is a powerful medium. It’s a wonderful opportunity to share your message with a wide audience in a manner that shines a spotlight on you as the “expert” celebrity!

Most of all, when the lights go on, make sure you enjoy the moment as it will come through in the interview and enhance your appearance as a guest!